Sunday, March 02, 2008

 

Immeasurable Power...

When you hear the words, "immeasurable power," what do you think of? Hurricane force winds? The Incredible Hulk? Or perhaps a pair of old, smelly gym socks?

I saw a Toyota Tundra commercial last night. They said that the truck had "immeasurable power." What a mystery! I am tempted to look into the purchase of such an inexplicable vehicle.

Then right away, this came up on the screen: 381hp

So the immeasurable power of the Toyota Tundra is measured at 381 horse power. Well, mystery solved. Bummer....

Comments:
Maybe the use of 'immeasurable power' is subject to the tool used for measuring.

If I had a ruler and I was asked to measure the power of the SUV, I'd blankly stare back at the requester and say, "sir, this power is immeasurable. I am unable to measure this."

This said, claiming immeasurable power really does lay the ground-work for future advertisements.

if iMP = Tundra
iMP + 2 = New SUV
iMP + nSUV + 5 = Big Truck
BT - nSUV - 5 /2 = Pontiac Vibe

Sooner or later these ads will turn into complex formulas based on the power that initially could not be measured with the Tundra.
 
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