Sunday, November 09, 2008

 

Chip Off The Old...

I think I've found my new favourite type of chips. They are Baked Ruffles, cheddar and sour cream flavour. Very nice. On the packaging, however, it reads "Naturally Baked". Beth and I were wondering what that means exactly.

Could these fully processed and flavoured chips be left on a rock in a desert somewhere to bake "naturally"? I think they are packaged out east, so maybe there are some squirrels in an Ontario forest with an oven fired up to complete Ruffles' final step of the process (my daughter reminds me that even an Easy Bake oven would be too complicated for squirrels to operate, so maybe this suggestion is far-fetched...).

Got an idea of how thousands of bags of chips could be "naturally baked"? Leave a comment below. In the meantime I'll consider writing a letter to the Ruffles people to get the definitive answer to this all important mystery. Hope their response isn't as half-baked as the question....

Comments:
My thought is that the sour cream they used in the chips had turned, it was quite bad, been left out on that rock in the desert too long. Thereby, the odours coming off of the bad sour cream created a natural high in the chips themselves; thus, the chips are "naturally baked."
BTW, is your letter gonna include some sort of free hat or t-shirt to placate your stress?
 
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